The Bride. The Bestie. The New Mumma. The Bridal Tribe. Your Sis. The shining lights in your life that you simply can’t live without. They deserve something special, bespoke & elegant. With a cheeky butt pinch. Because this is Damselfly, after all.
This is the collection you’ve always wanted to find when you get engaged, or when your best friend gets married. For when you just NEED to let your sister know how much you miss her. Or perhaps that perfect Mother’s Day gift. Maybe even a ‘I Forgot Your Birthday’ moment. In short, it’s the kind of present you’ve always been hunting for, but can never find something that just feels ‘right’. Something sweet without being sickly, and heartfelt without being overdone.
“Wild Hearts’ evokes all those feels, with an iconic range of fresh new candles, celebrating the mood of the most special moments with your tribe. But with some much loved Damselfly quirkiness.
When we began to design this range, we wanted it to feel fresh and modern and different to anything we had done before. We secured talented artist Bree McDonald to collaborate with us on this project to create the artwork of our dreams.
To elevate the detail of Bree’s work, we designed all new packaging with foil detailing in dreamy tones of silver, and rose gold that adds to the glamour of the collection. These nestle amongst the softer tones of blush pink and silver, and result in the colour palette of our dreams. Our latest packaging with the range features hand painted textural brush stroke detail offset with a custom typography print on the insert.
To be honest, we’ve all loved indulging with our inner valentines for this collection. It’s been nice to add in some tonal magic to our signature monochrome style and experiment with something softer, a touch sweeter.
Wild Hearts is a crush-inducing, heart-stopping capsule from The Damselfly Collective. Artfully designed for the loves of our lives. For the wild hearted amongst us, this is true love.
Online now just in time for Mother's Day.
Creating a new collection here a Dfly is sort of like building a house. You start with the foundations, and add in fittings, furnishings, and everything in between, then change your mind a million times... and pin 47,237 pictures on Pinterest in the meantime.
Then you have to build the dream team behind it all to make sure everything ends up with that dash of magic...
When we begun the process of imagining our new 'Wild hearts' range, we knew we needed to raise the bar with our creative process and hunt out some shining stars to collaborate with us on this project.
So we reached out to local QLD artist Bree McDonald to collaborate on some epic new artwork & original typography to feature throughout the collection. Sitting down to debrief, we knew instantly that she was the kind of girl that saw life through the same lense as us. Quirky, and whimsical, her work is bursting with a life and vibrancy that encapsulated the feelings we were hoping to capture.
Before Bree could begin, we have the delicious, but lengthy process of creating our new bespoke scents for the range. Smelling, trialling, re-smelling, then starting all over again is just part of the delicate job of getting the fragrances perfect. We sniffed everything from gardenia to garden peas and back again, hunting for just the right combination. Whilst we LOVE this part of the job, we all began to start smelling candles in our dreams over this period, and I'm fairly sure the entire office lost their scent mojo after weeks on end of sniff testing.
From there, it was back to the drawing board to lock in the perfect quotes to encapsulate all the 'feels' of love. Trust us, this actually is one of the most pain staking parts of the process, landing on the right words that express exactly how we feel takes countless hours of workshopping, gallons of coffee and the occasional champagne session at end of a long week. There were heated debates about the perfect words, and the right phrases, and what felt like an exploding mood board of never ending options.
Think that is where it ends for us? Oh hell no... that's just the tip of the iceberg. Crack out the Pantone colour palettes, it's packaging time. Knowing we wanted tonal textural detail to be a key detail, we must have gone over a zillion different shades of silver, rose gold & blush before settling on the perfect pick for our original brushstroke packaging. That's right.. even the artwork on the packaging was created in house by hand to ensure absolute perfection.
We leave nothing to chance when it comes to our product development. It may seem like it's a simple brush stroke to the innocent eye, but before that comes a trillion versions and meetings and analysis about how thick each stoke should look on the corner of the box and if the paint splash is in just the right place...
To be fair, the level of OCD our team has to get it all right could turn the average person mad. Emails and phone calls can happen in the middle of the night to reassure each other that the rose gold detail isn't too 'rose gold', and we've ordered sample after sample and held our breath countless times as the courier arrives at the door with the final product.
Finally, at the end of all this madness, enter our adorable printer to make sure the quality level was bang on, and finally... drum roll please... we have a range ready to go!
In the eye of the storm, a collection like this can seem like an endless wave of decisions and second guessing, but once the long road has been travelled, we are ecstatic to have created something we are 100% proud of. (Even if we have a few grey hairs to show for it...)
Here's a little sneak peek into the not so simple world behind the humble candle.
Black and white. Naughty and nice. Strong and vulnerable. We’re a brand that fuses life’s paradoxes together and celebrates them.
This kind of beautiful inner chaos, is what lead us to create the Light and Shade collection, our premium candle range. It is our most indulgent and tactile collection ever. and we have spared no time or expense to design each element of the range to next level luxury.
The collection comes dressed in our most premium packaging that is as gorgeous as the candle itself. Subtle high gloss script shimmers on a heavy textured box with tonal detail that reflects the decadence of the debossed design inside. This is Light & Shade.
A perfect balance of crisp and clean design paired with indulgent texture and tactile appeal- the matte glass finish with chic deboss detail is as elegant to touch as it is to look at.
And the final Damselfly touch? Well that, our friends, is in the hint of the words embossed into the glass... Good Vibes Only or No Fucks Given? Up to you lovelies.
Ok, not really. Well, actually, I kinda do…. Look, I get it, there is a small chance that there isn’t really a mystical white horse-like creature, who may or may not be able to fly and stabs idiots in the head with their horn. But it’s nice to dream, right?
Do you remember being a little kid, and the anticipation of Christmas Eve? That magical feeling before you went to bed knowing that when you woke up, some sort of wizardry would have occurred, and there would be a pile of presents under the tree?
And even though you knew, deep down that Santa had used the same wrapping paper as your parents, and you saw the handle of the bike sticking out of a blanket in the shed… Well, there was that little butterfly of belief that it WAS true.. and he DID exist. So you would go to bed, hardly able to sleep, imagining you could hear the tinkering of the sled?
Well, that’s the feeling I have about unicorns.. and mermaids.. And yes, damn it, I’m an adult, and I’m supposed to be sensible, and I pay bills, and eat sensibly, and all the rest. And I know that outside using LSD, you’re not supposed to believe in visions and magic and all the rest.
But honestly? I love that shimmery, tingling, child-like excitement when I imagine that these creatures are real, and maybe there are mermaids deep in the sea, and perhaps, just maybe, they might exist. That somewhere, somehow, there is a magic that is there, that only the believers can see.
And I imagine a perfect world, without the bills, and dental appointments, and adult responsibilities, where we all eat glitter for breakfast, and believe in magic, and dance under stars with fairies and animals who can sing.
And why? Because “real life” can be too vanilla and sometimes too serious. We have lost the art of playing, dreaming and the art of make believe somewhere along the way of leaving childhood and it sucks.
In a world far away from all this, in my happy place, I am surrounded by creative people.. the adventurers, the artists, and the musicians and all the sparkly love vibes…There are unicorns, and they drink mojitos and dance to David Bowie, and they make life seem like Christmas Eve even if just for a little while. And I go to bed with that tingle of excitement and it makes anything seem possible.
So you think I’m crazy? Why, I should get down off my unicorn and slap you.
I want to believe in the god damn magic, and I will.
As a creative, it’s sometimes hard to be relatable to others that don’t quite understand the special kind of ‘creative crazy land’ that I inhabit for most of my week.
The endless daydreaming, the manic midnight inspiration sessions, the quest to create, and the ability to lose myself in a patch of creativity that takes over practical stuff, like cooking and paying bills. The drive to create is a strange beast, that can be hard to identify sometimes...
For me, I have been so lucky to be raised in a home surrounded by women who also lose themselves in this dreamland, and no one more so than my talented sister and resident mega babe, Stephanie Heideman.
From the earliest age, we scribbled, styled, painted and created together, guided by our talented mumma who sewed, modelled, decorated around us, and our childhood was a kaleidoscope of colour, design and whimsy. I admired (somewhat enviously) her deft hand with pencil or paint, and she wore proudly my early attempts of jewellery (macaroni necklaces in gold anyone?)
I marvel at her works, sometimes complex and intricate patterns of ink and pen, or dreamy resin creations that draw you in with memorising abstraction. She creates pieces that you can’t stop staring at, and i’m awed by her talent every day.
Stephanie has a knack of highlighting the beauty in the everyday, as well as creating a world of fantasy with her artwork and prints. From woodland animals to Rihanna, she turns everything into a visual magic. These pieces sell across the world now, and I couldn’t be more proud to see her creations pop up in boutiques and homes across the globe.
From surfboards to portraits, my sis literally turns any empty canvass into a lust worthy, authentic artwork, and so I was thrilled when she agreed to work with Damselfly to create a collection of prints for us. She has taken my obsession with gemstones, and spun her own artistic magic into them, and the result is a range of six bespoke prints of impeccable detail and beauty.
I feel so damn #blessed that my best friend is my sister, and my sister is such a talented artist. To share the love of design and creation has created a bond that is both inspirational and a whole lot of fun. It’s a crazy, messy, world that I’m happy we share together.
Tomorrow the Full Moon is rising in all it's glory, and you KNOW that means things are about to get a little cray-cray right?
Ok, before I hear any non-believers trying to tell me that the moon has nothing to do with human behaviour and emotions, let me just first explain why this has ALWAYS been the case.
This isn't a new age hippie thing to believe in full moons and their effects. I mean, it's not just a Teen Wolf kinda vibe, you know? (On a side note, wasn't that just a classic 80's memory right there. Seriously Netflix, start streaming that nostalgic magic)
No, indeed if we even look at the age old language surrounding moon driven behaviour, we can see that this is a long-term ideology.
The term 'lunacy' comes from the latin origin of 'lunaticus', meaning, literally 'moonstruck'. We call it the Lunar effect, and it's what we pull out as an explanation when people seemingly lose their proverbial shit during the full moon.
Teachers roll their eyes when a full moon is coming, knowing the kids will go loco, and hippies only cut their hair during this time, because, um, well.. hippies. People are charging their crystals, and it changes the tide and the vibe, big time.
This upcoming full moon is a BIG one. And maybe we can even see that it was going to be, because it is one that predicts turmoil and a lack of understanding, and a wild spirited discontent. And as the world around us gets more divided, angrier, and people seems less 'sparkly' lately, well, maybe the full moon effect has more weight than we think...
For us mainly, it's a chance to regroup, hit restart and get a fresh perspective. We're going to drink wine, dance in the rain, sing at the stars and then embrace the new moon rising. It signals rebirth, a clean slate and a wave of inspiration. And that's something we think is worth losing our shit over.
Stay wild moon child.
Each month, we are heading behind the scenes of our favourite stockists to find out a little bit about the people beyond the shop front.
This time, we chat to the gorgeous Hailey from Dear BlackBird Boutique about fashion, philanthropy and snake haired man-slayers...
1, Who is Dear Blackbird?
Dear Blackbird is a women's clothing and lifestyle boutique in the quaint country town of Warragul, Vic. We offer an electric mix of cool Australian fashion and super gorge homewares.
2, What gets you out of bed and into work every day?
That amazing feeling you get when you are living the life you've always wanted, and every day is a fun new adventure! That, and coffee.
3, Why did you select Damselfly to be in Dear Blackbird?
Who else could read our thoughts and put them on candles! Damselfly candles speak for those that have quiet voices, but loud imaginations! #candlegamestrong
4, What has been the best reaction to our quote candles? Any funny/awkward stories you can share?
We've definitely been scoffed and frowned at and have seen heads shaking as they grab their children's hands and leave the store...but we have also seen 90 year old women chuckling alone by the candles, groups of girlfriends laughing loudly and secretly buying them for each other. And my favourite moment, seeing 'proud tears' come from my mummas eyes when she saw that we had collaborated on a Damselfly 'Fuck Cancer'' candle and raised over $4000 for the National Breast Cancer Foundation in her honour.
5, If you were a Damselfly quote, which one would you be?
It depends on my mood, today I'm definitely feeling ''Drink some coffee, put on some gangsta rap and handle it'' because being an adult is hard sometimes! If you asked my partner, we would say it's ''Cute, but psycho. But cute"'
6, What is your all time favourite Damselfly scent?
INCA for sure, it mellows me out!
7, What is up next for Dear Blackbird?
We have some suuuuupperrr exciting things happening this year! One thing in particular is going to knock your socks off and you'll never see it coming! But its a surprise, so you'll have to sign up to our newsletter via our website to get the goss! We'll be announcing it at the end of August! www.dearblackbirdboutique.com.au
8, And finally….. Mythical creature of choice - mermaid, unicorn or….. ?
Medusa would be one of my favs. That bitch is cray, she has a head full of snakes and can turn men to stone with a single look!
Ah, 'Le Valentine's Day...'
The national day of love, romance, nervous glances at the door when a flower delivery comes a knockin'.. and then the nonchalant shrug when they don't head in your direction. The highs and lows of a day we pretend not to care about right?
Of course, we are feisty, fearless feminists here at HQ, so we don't need red roses to make us feel special. (for one thing, we obvs think roses are pretty 90's, and for another, we expect random flowers for no reason every day because we are god damn queens)
As for love itself? Meh... Of course we are pretty laid back. We just want a partner that makes us laugh, treats us like a precious creature but NEVER tells us we can't do something for ourselves. We want someone to watch us fly, but to be there to catch us if we ever fall.
We want strength, but softness, passionate physical love and best friendship. We want the fairytale with the next door comfort. We want to be respected and adored. We want independence, and companionship all at once. We want it all. And have it all we shall.
Now, we're not old fashioned here, so personally we really don't mind if the fairytale has a shiny ring included or not.. BUT.. *hold our glass, we've got a little something to say.
It's 2017. Love is LOVE. The fact that the right to marry in this country is reduced down to gender is just outdated. To remove the equal rights of our same sex lovin' friends because of a marriage act written in like, 1578 is totes embarrassing for all of us.
In our eyes, you should be able to marry a man, woman, or unicorn if you want. (ok, a unicorn is going a bit far) but it's just about true love, right? So this Valentine's Day, shout from the rooftops that you want EVERYONE to be able to celebrate their love. Officially, legally, and with whomever makes their heart flutter. Fly your rainbow flag high for everyone. It's time.
Happy V Day Lovers!
Some days you dream about being a mermaid, other days you dream about changing the world. Well, here at Damselfly we like to make dreams a reality and that is exactly what we are doing. We are on a mission to wake, slay, and call in the unicorn troops (psst that’s you!) to increase support to those affected by pancreatic cancer.
We have lined up with Georgia Love and the Pancreatic Cancer Foundation (Pancare) on the frontline to help raise much needed funds and keep the love burning.
Georgia Love first opened her heart on national TV in her quest to find love as a Bachelorette. Her quest in the name of love has not stopped there. After recently losing her mother to Pancreatic Cancer, Georgia saw an opportunity to make a change and increase awareness of the disease – and as a recently appointed Pancare Ambassador, that is exactly what she is doing.
As the saying goes, keep your enemies close, right? Yeah, we’re watching you, Cancer! And so is the Pancare Foundation, a not-for-profit charity like no other, which is dedicated to supporting those affected.
Pancreatic Cancer currently has the lowest survival rate of all cancers, and this has sadly been unchanged for the last 40 years. The mission of the Pancare Foundation is to keep the light shining and make a difference by raising vital funding and support for medical research.
Our quest? When life throws you lemons, make candles! In collaboration with the Pancare Foundation, Georgia and the Damselfly team have created a candle that surely does keep our passion for love burning bright. Reading ‘love is all you need’ and wafting a choice of two heart-warming scents, it’s a candle that makes a difference and one that Georgia holds dear to her heart. 100% of profits will go to the Pancreatic Cancer Foundation to assist them in fulfilling their purpose of increasing survival and support to those affected by pancreatic cancer.
Mermaids, arm the troops with love and unite – let’s kick cancer to the curb!
Just like Damselfly, State of Grace know how to rock a good pun, so we knew it was a match made in fashion heaven.
We first came across the cute AF work of the Canadian based besties whilst we were on an online shopping binge, and have been obsessed with their brand ever since.
Describing their range as a " premium loungewear line designed for life's less graceful moments. Easy to wear, quality pieces designed with deadly hangovers, pizza addictions and netflix marathons in mind. Mixed personalities of quick witt and sophistication give loungewear a fun, fresh new look" Seriously? They had us at Resting Brunch Face.
And anytime we come across another girl brand that gives us all the lols, we know we need to join forces. So that's exactly what we did.