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GIFTS FOR MUM
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The madness behind the magic...

April 25, 2017

Creating a new collection here a Dfly is sort of like building a house. You start with the foundations, and add in fittings, furnishings, and everything in between, then change your mind a million times... and pin 47,237 pictures on Pinterest in the meantime.  Then you have to build the dream team behind it all to make sure everything ends up with that dash of magic... When we begun the process of imagining our new 'Wild hearts' range, we knew we needed to raise the bar with our creative process and hunt out some shining stars to collaborate with us on this project.  So we reached out to local QLD artist Bree McDonald to collaborate on some epic new artwork & original typography... Continue Reading →

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The madness behind the magic...

April 25, 2017

Creating a new collection here a Dfly is sort of like building a house. You start with the foundations, and add in fittings, furnishings, and everything in between, then change your mind a million times... and pin 47,237 pictures on Pinterest in the meantime.  Then you have to build the dream team behind it all to make sure everything ends up with that dash of magic... When we begun the process of imagining our new 'Wild hearts' range, we knew we needed to raise the bar with our creative process and hunt out some shining stars to collaborate with us on this project.  So we reached out to local QLD artist Bree McDonald to collaborate on some epic new artwork & original typography... Continue Reading →

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