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BTS - BAD BITCH CLUB...

I mean, don’t get us wrong. We LOVE love.

Naturally, we are totally into that all hearts-a-fluttering, forever feeling that you get when you are with the ONE.

But let’s be a little f$%king honest here... What about when it all goes messily wrong? As in beyond that gentle “this isn't really working for me”’ kind of wrong...

After a recent breakup, it struck me, that I wanted to create a range that encapsulated the emotions we’ve all had in those ‘less than perfect’ moments.

After all, life isn’t all unicorns and butterflies.

Sometimes it’s more ‘tequila shots and I want to burn your house down’, isn’t it?

So I set about channelling my ‘post break-up’ vibes into designing the ‘Bad Bitch Club’ (looking back now this was probably more productive than slashing tyres & jail time…;)

The result is a raw AF collection, for all the misfits, the heart broken & heart breaker’s, the less than perfect girls. The wild ones, the creatives, the fast and the cray ladies. The kind that live loudly and will never have their wings clipped.

We had the narrative and designs locked down, but still needed that perfect creative team to nail the visuals. Enter Sticks and Stones. This gang GETS it. They’ve felt heartbreak. They get raw, ‘imperfect’ and elegantly wasted. They can nail the ‘half bottle of vodka’, 5am kinda vibe we needed. They also killed it on the location & found the perfect sassy, sexy model Beth Hurrell, who was our ‘no holds‘ barred chameleon extraordinaire & made the perfect fit. Bold, brash and insanely alluring, she threw a genuine next level brand of magic to the shoot.

Sticks & Stones created a magical wonderland of fantasy merged with rock and roll reality, and took us on an adventure to a beautiful beach shack in Queensland, where the aesthetic for a new brand of girl gang was born. A modern day wonder-woman, who takes no bullshit and needs no hero.

Because this was not a cute, shiny hair, ‘shit yeah’ kinda  highlighter shoot. We needed honest, gritty, still pretty, and a whole lot of sassitude.

So we embarked on this journey with the A-team and dreamed up a visual world that all of us will identify with, a girl gang that we all know. Maybe we are one of them. Most probably we are parts of all of them.

Fuck the fairytale, we don’t need red roses and white horses, we’ve got wild best friends and Uber.

Here’s a little sneak peek into the BTS world of the Bad Bitch Club…

CH xx


 

SHOOT CREDITS:
CREATIVE DIRECTION: Christianna Heideman @damselfly_official
PRODUCED BY: Bang Bang Shooting Club  @bangbang_shootingclub
STYLING: Ainsley Hutchence @sticks_and_stones_agency
PHOTOGRAPHER: Marisa Taschke  @marisataschke
FILMED & EDITED BY: Jaen Collective @jaencollective
HAIR & MAKE UP: Valentina Pintus @valepintusmakeup
MODEL: Beth Hurrell @bethurrell

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