August 06, 2020

BTS - SHE BECAME THE LIGHT SS 15/16

Introducing "She became the light”.

That sweet intersection where the magic of light intercepts with earths raw treasures...

Working on this campaign was an absolute dream, in fact I would go as far to say that this is my favourite shoot in the history of Damselfly. (Big call I know!..)

A year’s worth of late nights at the jewellery bench, sketching, sampling, blood sweat and tears are riding on this one day in front of the camera, so much pressure but I love it!

The week before a campaign shoot my mind is constantly buzzing with all the details and preparation needed to translate my vision to the team. Despite the nerves and lack of sleep this is by far my favourite part of the design process.

I was lucky enough to work with a team of amazingly talented creatives that helped to make my dream come alive, here’s a little sneak peek behind the scenes with my Dream team...

CH xx

Model / Anja Konstantantinova

Photography / Ed Purnomo

Styling / Lana Wilkinson

H&M / Mae Taylor

Location / The Style Co